In the fast-moving world of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally acclaimed PR expert who empowers brands build authority, dominate search rankings, and get featured on more than 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's road to success took several unexpected turns. With educational credentials from schools such as Michigan Ross, he started out in retail operations — running national retail stores, leading multiple store locations, and eventually managing operations across two national retail companies.
But the entrepreneurial spirit was always there. Together with a group of collaborators, he launched a national service provider, sold it, started another, then moved to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that one too. In the midst of all this that he found his true calling in digital marketing.
What The News Guy Brings to the Table
Now, Rohde runs 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Through his brand "The News Guy," he delivers a robust lineup of services engineered to move the needle for businesses.
At the heart of his business is press release distribution, publishing content across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde also provides high-profile article placements on prestigious platforms, SEO and local SEO services, authority-boosting backlink services, and PPC advertising.
A Forward-Thinking Approach to AI and PR
What truly sets Rohde apart is his expertise in check here AI search visibility. He treats press releases as a form of strategic input for AI platforms — allowing companies to control what AI systems like Google AI Overviews, ChatGPT, and Perplexity say about their company. This cutting-edge approach gives businesses a distinct advantage in an increasingly AI-driven digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's reach goes well beyond just his marketing services. He runs dual podcast shows — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring small business stories and insights.
As a conference presenter, Rohde has presented at major events across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to numerous podcasts like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde boasts IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both behind the camera and in the boardroom.
The Bottom Line
In his own copyright: "Visibility without credibility is a missed opportunity." For brands that want to strengthen their digital presence, rise in the search results, and future-proof their marketing, Randy Rohde and The News Guy deliver the results that matter.